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The Second International Specialized Exhibition "SPORTS CLUB'99"

Exhibition Hall # 57, All-Russia Exhibition Center

Moscow, Russia

June 2-5, 1999
 

MARCH 1999 NEWS

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Dear Sirs,

We would like to inform you that preparations for the Second
International Specialized Exhibition "SPORTS CLUB'99" to be held in
Moscow from June 2 to 5, 1999 are in full swing.

The wide advertisement campaign of the Exhibition is aimed at
attracting businessmen, sports specialists and fanciers from Russian
regions and CIS countries.

The preparations for the Fair are being held under special information
support of leading Russian radio stations "Radio SPORT", Radio "Echo of
Moscow", more than 27 sports and business specialized editions and a
number of Russian sports federations and associations.

Attached please find media plan of the Exhibition.

We believe that Exhibition to be a good chance for companies involved
in sports and recreation related business to establish direct contacts
with potential Russian customers.

We would like to acknowledge you that our company is an Associate
Member of the World Federation of the Sporting Goods Industry (WFSGI)
and a Member of the Moscow Chamber of Commerce and Industry.

Information about "SPORTS CLUB'99" Exhibition could be reached on WFSGI
web site at www.wfsgi.org. The participation terms as well as the
information about the last "SPORTS CLUB'98" Fair could be reached on
our web site at www.co.ru/~stand.

Do not hesitate to contact us for any details.

Sincerely yours,

Alexander Katsnelson, Ph.D.

General Director

Stand Service Ltd.

57, Profsouznaya Str., # 525, Moscow, 117420, Russia

Tel/Fax: +7 (095) 937-50-40

E-mail: stand@co.ru

________________________________________________________________________

The Second International Specialized Exhibition "SPORTS CLUB'99"

Exhibition Hall # 57, All-Russia Exhibition Center

Moscow, Russia

June 2-5, 1999

UNDER SPECIAL SUPPORT OF THE FOUNDATION FOR TENNIS DEVELOPMENT IN
RUSSIA

MEDIA PLAN

I. SPORTS AND POPULAR EDITIONS:

"BOWLING-SPORT", "WINDSERFING", "VOLNY VETER", "GOLF DIGEST", "SKI",
"LIOGHKAYA ATLETIKA", "MATCHBALL-TENNIS", "MIR I DOM ", "OTDYKH ",
"OLIMPIYSKAYA PANORAMA", "RUSSKY BILIARD ", "SOVETSKY SPORT", "SPORT
DLYA VSEKH" (MAGAZINE AND NEWSPAPER), "SPORT-INDUSTRIA", "SPORTIVNAYA
ZHIZN ROSSII", "SUPERMAN", "TENNIS+", "THEORIA I PRAKTIKA FIZICHESKOI
KULTURY", "FIZICHESKAYA KULTURA, VOSPITANIE, OBRAZOVANIE, TRENIROVKA",
"FOOTBALL", "FOOTBALL-REVIEW", "HOCKEY" (NEWSPAPER AND MAGAZINE).

* INFORMATION AND TRADE EDITIONS:

"V ROZNITSU I OPTOM", "SPORT-PRICE", "STOLICHNY OPTOVIK, "TOVARY I
TSENY".

* MASS SOCIAL AND POLITICAL EDITIONS:

"ARGUMENTY I FAKTY ", "IZVESTIA", "KOMMERSANT-Daily", "ëOMSOMOLSKAYA
PRAVDA".

137 PUBLICATIONS OF TOTAL CIRCULATION 15 635 500 COPIES WITH THE
INFORMATION ABOUT THE "SPORTS CLUB'99" EXHIBITION WILL BE PUBLISHED IN
ALL. 67 ANNOUNCEMENTS ON THE "SPORTS CLUB'99" EXHIBITION OF TOTAL
CIRCULATION 4 458 000 COPIES HAVE BEEN PUBLISHED ALREADY.

II. ADVERTISEMENT OVER THE RADIO:

* Radio "Echo of Moscow": May 17 - 21, 3 times a day / May 31 - June 4,

5 times a day /Report on the Exhibition Opening on the 2nd of June,

* "Radio SPORT": April 12 - 15, 4 times a day / April 26 - 29, 4 times
a day / May 17 - 21, 5 times a day / May 31 - June 4, 6 times a day
/Report on the Exhibition Opening on the 2nd of June,

* "Radio of Moscow Region": May 31 - June 5, twice a day,

* "Avtoradio": May 31 - June 5, 4 times a day,

* Radio station "Mayak": May 31 - June 5, twice a day.

III. TV ADVERTISEMENT at Moscow Channel and Russian State Channel.

IV. FIVE OUTDOOR BANNERS at the central streets of Moscow from May 31
to June 5.

V. DIRECT MAIL: 15 000 - around Russian regions and CIS countries, 5
000 - around Moscow.

 

 

The Exhibition is organized by:

STAND SERVICE LTD.

Profsouznaya Str., 57, # 525, Moscow, 117420, Russia

Tel./fax: +7 (095) 937-50-40

E-mail: stand@co.ru


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