News Network converge for
"Keep Playing, Play Paintball!"
Hillsboro, NH-- POWERaDE heats up advertising and promotional activity
across college campuses and paintball playsites this fall with "Keep
Play Paintball!". The promotion, part of a three-year national
agreement between The Coca-Cola Company and Paintball News Network,
Inc., set to launch today, targeting major college and university campuses
nationwide linked to Paintball News Network member playsites and retail
Students will have the opportunity to enter chance drawings to win prizes
redemption at a Paintball News Network location. Coca-Cola bottlers
provide free POWERaDE and tie-ins from Fuji Photo Film, U.S.A., Inc.,
WorldCom, Pro-Team Products, Diablo Direct, wORR Game Products, and
AirGun Designs will provide free paintball sports equipment, free game
plays, 60 minute pre-paid phone cards, 24mm and 35mm cameras, and Quicksnap
cameras as giveaways. (Check out Promotions on http://www.paintballnewsnetwork.com)
Paintball News Network, Inc., is the nation's largest organization of
independently owned and operated paintball playsites and retail outlets.
Citing its own industry data, Paintball News Network says that the 12 to
24-year-old male demo is most attracted to paintball, which is a kind of
glorified game of "capture-the-flag" which has moved steadily into the
mainstream and is expected to grow by 8-10% over the next decade.
Paintball's entertainment value is not the only thing driving its popularity.
sport is also enjoyed by a growing number of youth and church groups
nationwide who play to encourage teamwork and togetherness. "It
character because you're not only supporting your teammates - they're
supporting you," said Pat Osborne, a youth pastor who owns a paintball
field in Edinburgh, Ind., 20 minutes south of Indianapolis. Osborne often
plays with the young members of his congregation. "It appeals to their
sense of adventure and excitement, but it's supervised. It also lends itself
to strong camaraderie."
Print ads for the "Keep Playing, Play Paintball" promotion break this
Paintball News, the industry's oldest and most published publication,
and will tout POWERaDE as the official sports drink of paintball.
The Coca-Cola Company announced a national marketing agreement with
Paintball News Network, Inc. last year designed to increase awareness
sport and generate profitable growth for paintball playsites throughout
the United States.