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Challenge Park Xtreme
Town Gets a New Name

BEDLAM, IL, July 10 - Forest Brown and Anderson Humphreys announced today the winner of Challenge Park Xtreme’s “name the town contest.” The winning entry was “Bedlam, Illinois,” submitted by Mark Hahn of Shorewood, Illinois.  Hahn will be presented a one-of-a-kind lifetime membership to Challenge Park Xtreme for his winning entry. The contest has been underway since February.  

“We had more than a thousand entries,” according to Forest Brown.  “There were a lot of names we liked including Xtropolis submitted by Christopher Marczewski, Oblivion by Peter Dayton and Aaron Shimon, Paintfield by Dominic Tyson, Hyper Grove, Ouchford, and Nubianville to mention a few.  

“But in the end we thought Bedlam met all the criteria we established,” added Anderson Humphreys.  “It needed to sound like a real town and had to reflect the character of this small town.”  

Humphreys’ company Humphreys Ink., in its own right specializes in corporate imaging and is responsible for a number corporate names and logo’s including AutoZone, Longleaf Partners Funds, The Book, The Little Hotel in the Airport, Ikes, Phonies, and a once NFL hopeful Memphis Houndogs.
The Town of Bedlam’s final cost is in excess of one million dollars.  It is regarded as the most ambitious and expensive paintball field ever constructed.  Covering 10 city blocks, consisting of six streets, two parks, a town hall and 54 separate one and two story buildings.  It will be complete in every detail -- streets, curbs, gutters, traffic lights, street lights, signs, landscaping, awnings, banners, garbage cans, phone booths, newspaper stands, fire hydrants, down to the parked cars in the streets.” 

The two partners Brown & Humphreys indicated that many of the buildings are corporately sponsored. So don’t be surprised when your objective may be the “Coca Cola” building. 

Town of Bedlam will open to the public in late September.


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