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Brass Eagle


Brass Eagle Inc. Announces New Strategic Business Partnerships - Europe

Bentonville, AR, March 19, 2002 - Brass Eagle Inc. (Nasdaq: XTRM) today announced an agreement in principle for the exclusive distribution of their complete line of products for the European market. This landmark agreement sets the stage for Brass Eagle Inc. to aggressively build their Brass Eagle, ViewLoader and JT brands and help expand the European marketplace with appropriately priced products for the paintball consumer.

Brass Eagle Inc. has chosen two strategic partners for this agreement, Sport Attitude located in La Fleche, France, and CMC / Maxs-Sport located in Friedberg, Germany. 

Mark Skrocki, Sr. Vice President of Sales for Brass Eagle Inc. commented, “This is a significant development for our company in the European market that will help us sell, market, service and distribute products to our customers. We expect the new level of service to help us expand our markets and the convenience of having products inventoried in Europe will bring us that much closer to the consumer”.

Manfred Ulrich, President of Maxs Sport, enthusiastically said “ This really is the future of the paintball industry, to become associated with one company and be their strategic partner in Europe. Brass Eagle Inc. is the perfect company because their products service every aspect of the paintball industry.  We are eager to use their expertise to help us gain placement in the retail market.” 

Mario Pelagalli, President of Sport Attitude, stated “ Our team is very excited at the opportunity to help Brass Eagle Inc. develop the European market. The combination of our distribution expertise and comparable U.S. market pricing is a giant step forward. With these brand names and the product strength, our future is very bright indeed.”

Brass Eagle Inc., based in Bentonville, Arkansas, is the worldwide leader in the manufacturing, marketing and distribution of a full line of paintball products from beginner to tournament level player.

For complete information about this agreement and all Brass Eagle Inc. products, contact:
Manfred Ulrich, CMC / Maxs –Sport, AM Wartfeld 1, 61169 Freidberg, Germany. 
Phone: 49 6031 770333.
Mario Pelagalli, Sport Attitude, 21 Avenue Rhin et Danube, 72201 La Fleche Cedex, France 
Phone: 33 2 43 48 50 12
Barb Borkowski, Brass Eagle Inc. 1201 S.E. 30th St. Bentonville, AR USA.,


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