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DeadBox NorthEast Paintball Magazine
By Bill Mills - Nov 2004


In the 1980s, paintball magazines were somewhat difficult to find.  By the mid ‘90s there were a handful of dedicated publications serving the sport, mostly available at larger book and magazine shops.  Now, in the new millennium it seems impossible to swing a dead cat without hitting a paintball mag’ in locations from sporting goods shops to grocery stores.

With so many magazines there is an attempt to cover all aspects of the sport and be the ultimate printed resource every issue.  A new offering on the newsstand from Deadbox Media, is taking a different approach.  Rather than trying to be some of everything to everyone, Deadbox Northeast Paintball Magazine is working to fill a niche by narrowing its focus to be more appealing to a smaller group of players.  

October 2004 marked the second issue for Deadbox, a standard sized, perfect bound (a squared off glued spine – no staples) full color publication with 104 pages of paintball content centered around games in the northeastern US.  Twenty of those 104 pages were taken up with advertising, putting the ad to content ratio at roughly 20% to 80%.  Much of the magazine’s event coverage is photo intensive, dedicating more space to photos than text, a formula that has paid off for some of the more successful recently launched magazines.

In addition to product reviews and event coverage, the magazine does something that would not fit so well in national or internationally focused magazines.  Five pages were dedicated to the rankings in the northeast’s larger regional leagues – The NEPL, P&L Paintball, Global Paintball League, CCPL and Friendly Fire.  This gives recognition to these teams that isn't often found in print.

Similarly multipage overviews of paintball fields aren’t a common sight in most magazines, because a reader in Miami, isn’t going to care about a field in Spokane unless it has some very unique or unusual feature.  For residents of the NorthEast however, regional field articles can give them a good look at what’s available within driving distance, and what activities can be found there.  This gives DeadBox's readers something they won't find in any other magazine.

Deadbox also covers national tournaments, but the focus there is designed, like the rest of the magazine to cater to its unique audience, so special attention is paid to the performance of teams from the NorthEast.  As much as NorthEasterners can now enjoy a magazine that is just for them, this new publication is also a sign that the world of paintball is growing large enough to support specialty publications that reach out to sub-groups within the sport.

Purchasing and contact information for Deadbox NorthEast Paintball Magazine can be found on the publisher’s web site –


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