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New Partnership formed to distribute Diablo Paintballs

PGP in the Diablo Direct Florida Warehouse stocked with over 1.3 million paintballs.In a press release dated Monday, January 4th, Diablo Direct LLC announced its arrival on the paintball scene.

In 1998, ProCaps entered the paintball market heralding itself as the first encapsulator to focus solely on paintballs.  Diablo brand paintballs began appearing at tournaments in late spring, and by the fall, a number of key distributors were lined up to convey the paint from the factory to fields and stores.

Diablo currently manufacturers Blaze, Inferno, HellFire, and Brand X paintballs, each with their corresponding quality and price level.

Due to the size of the contracts paintball encapsulators require to soundly manage their production schedules, most do not sell directly to fields or stores.  Instead, they sell to distributors who buy literally millions of paintballs at a time, and then parcel them out into appropriate sized shipments for the fields and stores which then sell to the retail customers.

Looking for a more efficient way to get fresh paint to the player without the rivalries of competing distributors, Procaps President, Richmond Italia began talking to his regional distributors who combined their efforts and  formulated the plans to create Diablo Direct, LLC (limited liability corporation).

According to the January 4th release, the formation of Diablo Direct is significant in that it is the first time a paintball manufacturer has taken part ownership of its distributor, allowing for fast and direct lines of communication, rather than an adversarial arrangement.  Paint orders can be fulfilled through any of the company's 6 North American warehouses.

The release lists the following partners:

Diablo Direct has also announced plans to distribute more than paintballs, with an expanded product line to provide added convenience to their customers, and help bring new products to market.

Dealers and fields wishing to contact Diablo may reach them as listed below.

Diablo Direct Headquarters
Craig Miller
847.473.2356 Tel
847.473.2364 Fax
Diablo Direct Southeast
Paul "PGP" Bollenbach
904.274.2282 Tel
904.274.5666 Fax
Diablo Direct West
Dan Bonebrake
503.362.4999 Phone
503.362.4867 Fax


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