New Partnership formed
to distribute Diablo Paintballs
a press release dated Monday, January 4th, Diablo Direct LLC announced
its arrival on the paintball scene.
In 1998, ProCaps entered the paintball market heralding itself as the
first encapsulator to focus solely on paintballs. Diablo brand paintballs
began appearing at tournaments in late spring, and by the fall, a number
of key distributors were lined up to convey the paint from the factory
to fields and stores.
Diablo currently manufacturers Blaze, Inferno, HellFire, and Brand X
paintballs, each with their corresponding quality and price level.
Due to the size of the contracts paintball encapsulators require to
soundly manage their production schedules, most do not sell directly to
fields or stores. Instead, they sell to distributors who buy literally
millions of paintballs at a time, and then parcel them out into appropriate
sized shipments for the fields and stores which then sell to the retail
Looking for a more efficient way to get fresh paint to the player without
the rivalries of competing distributors, Procaps President, Richmond Italia
began talking to his regional distributors who combined their efforts and
formulated the plans to create Diablo Direct, LLC (limited liability corporation).
According to the January 4th release, the formation of Diablo Direct
is significant in that it is the first time a paintball manufacturer has
taken part ownership of its distributor, allowing for fast and direct lines
of communication, rather than an adversarial arrangement. Paint orders
can be fulfilled through any of the company's 6 North American warehouses.
The release lists the following partners:
Diablo Direct has also announced plans to distribute more than paintballs,
with an expanded product line to provide added convenience to their customers,
and help bring new products to market.
Craig Miller (Diablo Direct Headquarters) longtime Paintball Distribution
veteran, leads Diablo Direct from the Company's Illinois headquarters,
handling sales out of their New York warehouse as well. After joining
PMI/RPScherer back in '88 as National Sales Manager, he influenced their
Sales, Marketing, and Advertising until November of '97, when he chose
to leave. He has visited with hundreds of fields and stores across
North America, and is dedicated to supporting serious game field operators
and retailers in the traditional Paintball Market.
Paul "PGP" Bollenbach (Diablo Direct - Florida) founder of Atlantic Paintball,
held the very first ProCaps distribution contract, and formed a strong
customer base in the Southeast in only a few short months. During
his prior experiences as Pro Team Products' Operations Manager, Paul crafted
many strong relationships throughout the Paintball Industry. As captain
of the Jacksonville Warriors, Paul led his team to back to back NPPL World
Dan Bonebrake (Diablo Direct West - Oregon) has been a successful Indoor
and Outdoor Field Operator, Retailer, and widely respected tournament series
promoter (Great Western Series) and competitor (Team Avalanche, Phantom
Force). His college degree in International Business adds to his
Ed Poorman (Diablo Direct West - Rockies Region) has a vast background
of success in building retail store chains, and in business management.
His promotional skills propelled his "Dark Angel" high-end Paintgun line
to worldwide recognition in just over a year. Founder of team Avalanche,
he has a broad knowledge of the sport and business from many perspectives.
Richmond Italia, President of ProCaps, Inc., is uniquely qualified to lead
ProCaps/Diablo to excellence. He has been "in the shoes" of every
imaginable paintball customer, a recreational player, and a widely recognized
pro player (Bushwhackers, Shockwave, Revolution). He has a superb
understanding of how a Paintball must perform, from every point of view.
Dealers and fields wishing to contact Diablo may reach them as listed
|Diablo Direct Headquarters
|Diablo Direct Southeast
Paul "PGP" Bollenbach
|Diablo Direct West
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